Description
The astonishing inside story of how Bud Light lost its position as the most popular beer in the United States from a longtime Anheuser-Busch executive.
Anson Frericks, a former president at Anheuser-Buschformerly the home of Americas most popular brewerywatched as the company unraveled at the hands of globe-trotting financiers and progressive middle management.
Rather than pursue shareholder profits, Anheuser-Busch suddenly became focused on stakeholder capitalism and the vague mandates of environment, social, and governance (ESG). This ill-advised change cumulated in the shocking evaporation of billion in market cap after releasing an advertising campaign starring political activist Dylan Mulvaney.
Now, Anheuser-Buschs evolution and its subsequent fallout is brought to light as never before with this ultimate insiders look. Compelling, candid, and eye-opening, Last Call for Bud Light is the unforgettable story of the downfall and future of an American icon.
Author: Anson Frericks
Binding Type: Hardcover
Publisher: Threshold Editions
Published: 02/04/2025
Pages: 304
Weight: 0.88lbs
Size: 8.38h x 5.50w x 0.71d
ISBN: 9781668070901
Language: English
Reviews
There are no reviews yet.