Description
Title: Brand Warfare: 10 Rules for Building the Killer Brand
Author: David F D’Alessandro
ISBN: 9780071362931
Publisher: McGraw-Hill
Published: 2001
Binding: Hardcover
Language: English
Edition: First Edition
Number of Pages: 204
Condition: Used Copy
Publisher : Branding has developed into one of the business world’s hottest concepts, and for good reason. Branding is cited as the secret ingredient behind the tremendous corporate gains realized in recent years by companies ranging from FedEx, Rolex, Starbuck, Volvo, and most interestingly, John Hancock.
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